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Introducing new

flavors with 25% less sugar

toaster

pastries

Ice Cream Shoppe

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®, TM, © 2010 Kellogg NA Co.

'Contains 25% less sugar than 55 to 75 of the top 100 toaster pastries (IRI US FDMx Unit Sales 12wk w/e 11/1/09) Kellogg’s® Pop-Tarts®

Ice Cream Shoppe™ Toaster Pastries contain 11g to 12g sugar/48g serving compared to 16g to 21 g sugar/50 to 54g serving in other toaster pastries.